Blogging without an audience is merely a public journal. Bloggers are sharing their soul for a greater cause…your attention, your actions, and ultimately, the prospect of circulation. As such, writing is not enough to build desired audiences and desired outcomes. 55% of bloggers, including me, list their blog on Technorati in the attempts to attract a greater array of visitors. As such, a significant number of bloggers use Technorati tags to help boost their posts and blog when visitors search keywords.In general, Social Media Optimization (SMO) remains underestimated. While it’s an extension of SEO, it is none the less as important as SEO…it’s traditional search vs. social search.
It’s also worth noting that no blog is an island. Even with RSS, bloggers take to Twitter and Facebook to help create bridges between social and interest graphs to related content. And, we can’t overlook the act of commenting on other blogs in the hopes for reciprocal traffic.